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Black Friday

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Our deal for Black Friday through Cyber Monday is up!  And it won't last long.  The gear we sell is the best there is, built in the USA from the strongest ropes imaginable and the highest quality construction, and for a four day stretch it is being offered at an unbelievably low price.  


Safe-Xtract's new app

Our friends over at Safe-Xtract have recently published a new vehicle recovery app, and we've taken it for a spin - and we've found that it provides extremely useful functionality that is 100% accessible even when your device has no connectivity - a plus when you are stranded in the middle of nowhere.  The app [...]

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Crabby Comics

Lately we've been working hard to identify awesome new products and bring them to our website - and we've also channeled our creativity into a new "Crabbies go Offroading" Comic Strip.  Check them out under the "ASR Crabby Comics" tab on our website!

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New KRR and UKRR size options!

Today we increased the variety of Kinetic Recovery Ropes (KRRs) and Ultimate Kinetic Recovery Ropes (UKRRs) available on our website, providing the greatest range of options we've ever offered.  As of now, both KRRs and UKRRs are available in the following diameters: 1/2" (7,400 lb MTS), 3/4" (19,000 lb MTS), 7/8" (28,300 lb MTS), 1" [...]

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2019 SOFIC

We're at the 2019 SOFIC (Special Operations Forces Industry Conference) this week in Tampa, to check out the military's latest offroading rigs among other things... 

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Steel to Synthetic

Industry is shifting from steel cable to synthetic rigging. Sky Tower, the tallest freestanding structure in the Southern Hemisphere (located in Auckland, New Zealand) replaced the 250 meter long steel cables used by their elevators with Synthetic fiber ropes in July 2015. The new carbon fiber ropes are half the weight of the [...]

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Ultimate Kinetic Recovery Ropes

Today I would like to let everyone know that we are now offering are new and improved Kinetic Recover Ropes!  Here's the features on the Ultimate Kinetic Recovery Rope.* Specialized Coating on entire K.E.R.R. to help with abrasion & UV Protection. (FiberLock)* Heavy Duty Eye Protection where the Shackles work.* Comes in different colors.  Blue, Green, Black, [...]

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ASR Offroad Launches New Website

Today ASR Offroad launched our new website.  Intended to improve the shopping experience, the new site offers improved product images, a smoother checkout process, and the ability to create an account to review your purchase history as well as check in on your order's shipment status. If you have any feedback or ideas on things that [...]

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What's News

  • Black Friday

    Our deal for Black Friday through Cyber Monday is up!  And it won't last …

  • Safe-Xtract's new app

    Our friends over at Safe-Xtract have recently published a new vehicle recovery …

  • Crabby Comics

    Lately we've been working hard to identify awesome new products and bring them …

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