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About our products, and why they are Awesome!

About our products, and why they are Awesome!

When it comes to quality Synthetic Rope slings and other gear, ASR provides you with an awesome product at the best possible value.  Why are our products awesome?  Here are some of the many reasons: 

WE KNOW ROPE – We have 16+ years of experience in the synthetic line market ourselves, and work with some of the smartest synthetic line production and developmental experts on earth.  We are plugged into the activities of the Cordage institute, which sets international operation and safety standards for synthetic line.  We sell a huge range of products in the recovery, industrial, military, construction and farming sectors, and are constantly using emergent rope technologies to develop new products and refine existing designs. 

HIGHEST QUALITY CONSTRUCTION – We follow very strict Quality Assurance/Quality Control processes.  We manufacture synthetic rope products in accordance with ISO 9001:2008 processes, which requires the tracking of all data throughout every step of construction.  The resulting documentation is used to continuously improve the production process.  Testing is done in accordance with Cordage Institute processes and in conformance with American Petroleum Institute (API) Q1 Specification Standards.  We use only the highest quality ropes and fibers, ordered in traceable batches for the purposes of quality control accountability. 

MADE IN THE USA – We make everything in the United States, employing Americans and maximizing our spending on US-based supply chains – because we love this country, and we hope you do too! 

CUSTOM SIZES & COLORS – We offer an impressive number of diameter, length and color options for virtually every product – think of us as your personal rigging shop!  And if you want something custom built?  Reach out to us via our “contact us” email link.  We’d love to hear from you and design the product you need!

INNOVATION – We are constantly working to create useful new products for every synthetic rope sector.  We also screen thousands of items and bring in those items that we believe provide the best quality/value, or offer innovative new capability.  We currently carry such products from trusted vendors including Crosby, Safe-Xtract & Van Beest.

KEEPING COSTS LOW – We keep costs low by minimizing waste streams on the production side, as well as by minimizing packaging, advertising, administrative & overhead costs.  This enables us to keep our pricing low while retaining a relentless focus on quality.  And less packaging means less future trash, which is a good thing!

VETERAN OWNED – We are a veteran-owned business – our owners have a combined 52 years of active duty military service. 

KITS - Check out our Kits, which usually offer a discount over ordering the components individually.  Because who doesn't love a discount?  

FLASH SALES – Check out our “OMG a Flash Sale” tab for screaming deals on a variety of clearance-priced items!  The pricing here is rock bottom – you will never find better deals on top-shelf synthetic line products than those you can find here. 


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