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About our products!

When it comes to quality Synthetic Rope slings and other gear, ASR provides you with an awesome product at the best possible value.  Why are our products awesome?  Here are some of the many reasons: 

PROFESSIONALISM – We know rope!  We have 16+ years of experience in the synthetic line market ourselves, and work with some of the smartest synthetic line production and developmental experts on earth.  We are plugged into the activities of the Cordage institute, which sets international operation and safety standards for synthetic line.  We sell a huge range of rigging items in the vehicle recovery, towing, industrial, military, construction and farming sectors, and are constantly using emergent rope technologies to develop new products and refine existing designs.  We work closely with instructors certified by the International 4 Wheel Drive Trainers Association (I4WDTA) to test new and existing vehicle recovery products for utility and safety.  We follow stringent ISO 9001:2015 standards for quality assurance on the production side.  We properly certify the breaking strengths of all items, and clearly tag them to ensure this data is easily available to the user whenever needed.  

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QUALITY – When making rigging products, quality is essential.  All our ASR branded products are Made in the USA, and we maximize our spending on US-based supply chains.  As a result, we can say that we use only the highest quality ropes and fibers, ordered in traceable batches for the purposes of quality control accountability.  Our production methods follow the very strict requirements of the ISO 9001:2015 Quality Assurance/Quality Control program, which requires the tracking of all data throughout every step of the build process. The resulting documentation is used to continuously improve our products and processes.  We test everything, and testing is done in accordance with Cordage Institute processes and in conformance with American Petroleum Institute (API) Q1 Specification Standards.  

CAPABILITY – We can build virtually any synthetic line product you can think of, with an impressive number of diameter, length and color options for virtually every imaginable need – think of us as your personal rigging shop!  And we have tremendous capacity, so if you wish to order larger quantities, we can accommodate.  And if you want something custom built?  Reach out to us via our “contact us” email link (info@go-asr.com).  We’d love to hear from you and help you to design whatever product you need!

EFFICIENCY – We keep costs low by minimizing waste streams on the production side, as well as by minimizing packaging, advertising, administrative & overhead costs.  We do not throw cash at internet influencers so they can push our product.  Instead we are relentlessly focused on quality and getting the customer exactly what they want.  And the less packaging we use, the less future trash is generated, which is a good thing!  We offer reduced pricing on kits and quantity discounts for wholesale customers - and head over to our "OMG a Flash Sale" for some heavily discounted one-off items!   That pricing is rock bottom – you will never find better deals on top-shelf US-made synthetic line products.

INNOVATION – We are constantly working to create useful new synthetic rope products for every sector.  We screen so many items and only sell those items that we believe provide the best quality/value, or offer innovative new capability.  We currently carry such products from trusted vendors including Crosby, Safe-Xtract & Van Beest.

DISABLED VETERAN OWNED – We are a disabled veteran-owned business – our owners have a combined 54 years of active duty military service - and we all really appreciate your business.